Why shoppers abandon carts — and how to win them back
Small fixes at checkout recover real sales.
Most people who add to cart don’t buy — that’s normal. But many leave for fixable reasons: unexpected fees, a long form, or no trusted payment option.
Show delivery cost early, keep checkout to the fewest fields, and offer the payment methods your customers actually use. A visible WhatsApp option lets hesitant buyers ask instead of leaving.
For the ones who still go, a friendly follow-up recovers a share of them. Ebni’s cart tools help you see abandoned carts and nudge customers back with a message.