Using discounts and coupons the smart way
Drive sales without training customers to only buy on sale.
Discounts are powerful and dangerous. Used well they bring new customers and clear stock; used constantly they teach people your prices aren’t real.
Tie each offer to a reason — a launch, a season, a first order, a slow-moving item. Prefer coupon codes and thresholds (“10% over 500 EGP”) over sitewide markdowns, so discounts do a job.
Track what each code earns you, not just what it gives away. In Ebni you create codes with limits and expiry, and see how they perform — keep the ones that pay off.