Seasonal sales that actually work
Black Friday and beyond — plan the offer, not just the discount.
Seasonal sales work when they’re planned, not panicked. Decide the offer, the dates and the stock before you announce anything.
Build anticipation a week ahead, make the deal genuinely good (not a fake markup), and add urgency with a real end date. Prepare your delivery for the spike so you don’t drown in orders.
Use a themed landing section and clear coupon codes so the sale feels like an event. Then measure what it earned — keep the formats that pay off next season.