Analytics: measuring what actually matters
Skip vanity numbers — track the few that guide decisions.
It’s easy to drown in numbers. For a small business, a few metrics tell you almost everything: visitors, orders, and where they come from.
Watch your conversion (visitors who buy), your best traffic sources, and which products sell. If a channel sends traffic but no sales, fix the page or the offer — not the ad budget.
Ebni’s built-in analytics show these without setup. Check them weekly, change one thing, and see what moves — steady small improvements beat guessing.