Pricing your products for profit
Cover your real costs, then price for value — not just to be cheapest.
Racing to be the cheapest is a race you can lose to anyone. Price to survive first: know your full cost per item — product, packaging, delivery, fees and your time.
Add a healthy margin on top, then sense-check against what customers will happily pay for the value you give. Bundles and add-ons lift the average order without a discount war.
Review prices as costs change. A business that quietly loses money on every sale can’t serve anyone for long — profit is what keeps you open.